Five principles, and what each one costs us
A value that never costs anything is a slogan. Each of these has a price attached, and the price is the reason it means something.
Our mission
To leave every Maryland homeowner we meet better informed than we found them — and to build to a standard they can check for themselves, whether or not they ever hire us.Not a slogan we wrote for this page. Every clause is assembled from something this company already does and already publishes: an informed homeowner is our best customer, the photo report you keep either way, the component-level standard published in full with nothing gated, and the instruction that if your roof is fine we say so in writing. Read it as a claim you are invited to test.
1
Honest assessments, including the unprofitable ones
If your roof does not need replacing, we tell you — and we put it in writing. We have talked homeowners out of jobs they did not need, which is how we earn the ones they do.
What it costs: inspections that end with no sale, on a service we provide free. We would rather lose that appointment than sell a roof to someone who did not need one.
2
An informed homeowner is our best customer
We publish the component-level detail most contractors would rather you did not have: what underlayment does, why intake has to match exhaust, what a real starter strip is, what a warranty actually excludes. Nothing gated, no email required.
What it costs: the information advantage. Read The UD Standard and you can interrogate our quote as easily as anyone else’s. That is the point.
3
Family accountability
We are a family business, not a storm-chasing crew that disappears after the check clears. Our name is on every roof, and we live and work in the same communities we serve.
What it costs: we cannot move on. A job done badly in Bethesda or Rockville stays in the same market we have to sell in next year.
4
Credentials you can verify
Roofing is a trade where anyone can print a business card. We are licensed in Maryland as MHIC #111971 and accountable to the BBB. Look us up — we will wait.
What it costs: every one of those is a public record, which means every one of them can be checked against what we claim. They are printed on our contracts for that reason.
5
Built to last, and documented
GAF Certified installation, a GAF limited lifetime material warranty on the materials, and our own 2-year workmanship warranty on the installation. Every finding photographed, every scope itemised in writing before work starts.
What it costs: documentation is evidence, and evidence cuts both ways. A photographed build is a build you can be held to.
Four things we will not do
These are more useful than values, because they are testable. If you ever catch us doing one of them, you have caught us.
We will not promise what your insurer will decide
Coverage is your carrier’s determination, never ours. We document damage thoroughly, we meet your adjuster on the roof, and we submit what we find. On an approved claim your deductible is typically your out-of-pocket cost, as your policy and carrier determine. We will never offer to absorb, waive, discount or rebate it — that is insurance fraud in Maryland, and a contractor who offers is telling you how they intend to treat your claim. We are not public adjusters and we do not act as one.
We will not advertise a service area we are not licensed for
Maryland. That is where we hold an active licence, and that is where we work. You will not find us claiming Virginia, the District of Columbia or Pennsylvania on this site, in an ad, or on a truck, because we are not licensed to perform home improvement work in any of them — and a contractor willing to overstate their licensed territory has already told you something about their paperwork.
We will not work outside our licences
Electrical, plumbing, gas and HVAC work is performed by licensed trade partners, under permit and inspected. On the general contracting side that qualifier appears on every scope for a reason: those trades are licensed separately because the consequences of getting them wrong are not cosmetic.
We will not claim crews work around the clock
Calls are answered and appointments booked 24/7, including by our AI assistant after hours — you will not reach a voicemail. Crews work normal hours, because roofing at 3am is neither safe nor good. Free inspections are typically scheduled within 24 hours of your call, which is a turnaround promise and a different thing entirely.
Proof, not adjectives
The proof, with somewhere to check it
Every claim on this page is either a public record, a rating we do not control, or a document we hand you. Here is where to verify each one.
2005Founded, and still family-owned
Founding year of record for PS International Incorporation, trading as United Developers and UD Roofing. Same family, same market, same name on the contract.
#111971Maryland MHIC licence
Home improvement licence issued by the Maryland Home Improvement Commission. A public record — and the reason Maryland homeowners have recourse to the Home Improvement Guaranty Fund.
Look up the MD licence →A+BBB Accredited rating
Accredited with the Better Business Bureau. The rating and any complaint history are on the BBB profile, not on ours — which is the point of citing it.
See the BBB profile →4.9Average rating on Google
Google owns this number, not us: we cannot edit the rating and we cannot edit a review. Read them yourself — the count on the profile is always more current than any count we could print here.
Read them on Google →2 yrWorkmanship warranty, in writing
Our own promise on the installation, stated in the contract you sign — separate from the manufacturer material warranty on the shingles.
See the coverage →MDThe whole service area
One state, one licence, no overstatement. We do not advertise Virginia, the District of Columbia or Pennsylvania, because we are not licensed to perform home improvement work in any of them.
Every city we serve →4Languages at your kitchen table
English, Spanish, Hindi and Russian. A contract is not informed consent if you had to guess at the words in it.
Review figures reflect our Google Business Profile at the time of writing and are shown as visible information only — we do not mark our own ratings up as structured data, because a rating the reviewed business controls is not eligible for star treatment in search. Licence numbers, the BBB rating and the GAF certification are third-party records; check them rather than take our word.
Questions about how we work
What is the United Developers mission statement?
To leave every Maryland homeowner we meet better informed than we found them, and to build to a standard they can check for themselves — whether or not they ever hire us. What that means in practice: honest assessments even when they end without a sale, a photo report you keep whether or not you hire us, component-level education published in full with nothing gated, and credentials that are public records rather than promises. United Developers is a family-owned roofing and exterior contractor founded in 2005, serving Maryland from Bethesda.
Is United Developers licensed, and how do I check?
Yes, and it is a public record. Maryland licence MHIC #111971 is verifiable through the Maryland Home Improvement Commission. We are also GAF Certified, which is listed in GAF's own contractor directory, and BBB accredited with an A+ rating. The legal entity is PS International Incorporation, trading as United Developers and UD Roofing, at 4915 St Elmo Ave Ste 403, Bethesda, MD 20814.
What areas do you actually serve?
Maryland. That is the state where we hold an active home improvement licence, so that is the state where we work — you will not find us advertising Virginia, the District of Columbia or Pennsylvania anywhere on this site, in an ad or on a vehicle. Our office is in Bethesda, and we serve homeowners and businesses across Maryland in English, Spanish, Hindi and Russian.
What happens if my roof does not need work?
We tell you, in writing, and you keep the photo report anyway. That is not a courtesy line; it is the instruction our inspectors work to, and it is the reason the inspection is free and carries no obligation. We have talked plenty of homeowners out of replacements they did not need, and that is how we earn the ones they do. If you want a second opinion on a quote you already have, that is also a legitimate reason to book.
Are you available 24 hours a day?
Calls are answered and appointments booked 24/7, including by our AI assistant after hours, so you never reach a voicemail. Crews work normal hours, because roofing work performed in the middle of the night is neither safe nor good. Free inspections are typically scheduled within 24 hours of your call — that is a turnaround commitment rather than a claim about when work is carried out, and we keep the distinction deliberately.
Where to go next
The mission is only meaningful if you can check the work. That is what the education layer is for.
Start here
The UD Standard
Fifteen component-level guides so you can read any roofing or remodel quote — including ours.
Read the guides →WarrantyWhat a roof warranty actually covers
Manufacturer versus workmanship versus insurance, and how to make coverage real.
Read the standard →CompanyAbout United Developers
The story, the team, the numbers and the credentials behind the family business.
Meet us →ReviewsWhat Maryland homeowners say
The reviews in their own words, across Maryland.
Read reviews →